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Pérez Palermo

The catalog website of Julián Andrés Pérez Palermo, a painter from Mercedes, Buenos Aires: 31 original works, each with its status up to date — and he maintains it himself.

Pérez Palermo — homepage
The challenge

An artist sells one-of-a-kind pieces: once a painting is sold, it’s gone. A buyer needs to know at a glance what is still available, and the work needs to be shown with the care of a gallery, not a generic online store.

The solution

A catalog organized by period, where every work shows its status — available, sold, reserved or on show — and has its own page with technique, dimensions and the artist’s text. He adds, edits and removes works himself, without depending on a developer.

What it does

A gallery that keeps itself up to date

Catalog

The whole body of work in one place, arranged like an exhibition.

  • 31 works on canvas and paper
  • Filter by period: hyperrealist, figurative, abstract and exhibitions
  • Featured work with a curatorial text and a carousel
  • Status always visible on every piece

Artwork page

Every piece has its own page, like a museum label.

  • Its own URL, listed in the sitemap for search engines
  • Technique, dimensions and production date
  • The artist’s own text about each piece
  • Price or "on request", depending on the work

Self-management

The artist keeps his catalog up to date on his own.

  • Adds new works, edits and removes existing ones
  • Marks each piece as available, sold, reserved or on show
  • Mobile-first design
  • Strict security headers (CSP)
The result

31 works online, 18 of them available, each with its status up to date. When a painting sells or goes to an exhibition, the artist updates it himself in a minute.

Design

A gallery, not a store

Grey gallery walls, every work framed in a white passe-partout, titles in serif italics like an exhibition label, and plenty of air. The only strong colors are the paintings themselves and the small status dot under each one.

Grotesque sans-serif for the interface · serif italics for titles and texts

Gallery wall

#EFEFEF

Passe-partout

#FFFFFF

Ink

#1C1C1C

Available

#2F7D4F

Sold

#C4342A

Reserved

#9A6A12

Inside the site

The site in action

Homepage with the featured work
Homepage with the featured work
Catalog filterable by period
Catalog filterable by period
Status of each work: available, sold, reserved
Status of each work: available, sold, reserved
Artwork page with technique, dimensions and the artist’s text
Artwork page with technique, dimensions and the artist’s text
Catalog on mobile
Catalog on mobile
Artwork page on mobile
Artwork page on mobile

Do you sell one-of-a-kind pieces?

Art, crafts, used cars, custom furniture: your website should say what’s available. Tell me what you sell.