Website for craft breweries: your beers, where to find them and keg orders

A website for a craft brewery talks to two audiences at once. One is the beer drinker: what do you brew, where can I get it, what's on tap at the taproom today? The other buys in volume: the bar that wants to add your beer to its lineup, or someone planning a party who needs kegs and a jockey box.

If each of them finds what they need in a few taps, the site works for you while you're brewing the next batch.

A page for every beer

Brewers know the difference between a pale ale and a hazy IPA, but plenty of visitors don't. A page per beer handles both. Beer geeks get the details they care about (bitterness, ABV, hops, malts), and everyone else gets a plain description of what they're about to drink: fruity, easy-drinking, perfect for a sunny afternoon.

Add a good photo of the pour, food pairings, and which formats it comes in (draft, cans, bottles). If you brew seasonals or limited releases, mark them clearly so people know it's now or never.

Where can I drink it?

It's the question breweries get most. The best answer is a map of where your beer is sold: bars with your beer on tap, bottle shops and stores carrying your cans, markets and festivals you attend. Filter it by area and, if you want, by beer: where can I find the stout near me?

The map helps the bars too, since being on your list is free advertising for them. And it gives you a reason to ask them to tell you when they move or stop carrying your beer, so the list stays current.

What a brewery website can't skip

• A page for every beer, with photos and available formats.
• A map of bars and stores that carry it, by area.
• What's on tap today at the taproom, updated from your phone.
• Keg orders for bars and private events, with a pickup or delivery date.
• Brewery tours or tastings, with limited spots and booking.
• An age check on entry, as expected for an alcohol website; for the legal details, ask a local professional.

A tap list that's always right

At the taproom, the lineup changes every time a keg kicks. If the chalkboard says one thing and the website says another, people get annoyed. With a digital menu you update from your phone, the website, the QR code on the tables and the screen behind the bar all show the same thing.

I built that for Boca de Lobo, a steakhouse in Buenos Aires with a QR menu of more than 250 items and its own admin page to change prices, dishes and specials. I wrote more about it in digital QR menus for restaurants.

Bars that reorder every week

If you sell to bars regularly, a private section just for them saves a lot of time. Each bar logs in, sees its order history and repeats last week's order in one tap. I explained how in wholesale ordering portal. If it's too early for that, a catalog with ordering through WhatsApp is enough: see selling on WhatsApp with an online catalog.

I work on my own, remotely from Buenos Aires (UTC−3), with video calls and progress you can check through a link, in English or Spanish. I quote each project separately.

Frequently asked questions