Website for gyms: class schedule, memberships and a free trial
A gym website has one clear job: getting someone who has never been there to come try it. That takes an up-to-date class schedule, memberships explained without fine print, and a button to book a free trial.
A gym website has one clear job: getting someone who has never walked in to come try it. That takes three things done well: a class schedule that's actually current, memberships explained without fine print, and a button to book a free trial.
Everything else (photos, your story, social links) helps. But if those three fall short, the visitor goes back to Google and tries the gym down the street.
Write for the person who hasn't joined yet
Think about someone about to start. Maybe they haven't trained in years, maybe they've never been to a gym. They have questions they won't ask at the front desk: Will I stick out? Will someone show me the machines? When is it less crowded? What should I wear?
Your website is the perfect place to answer all of that before they have to ask. A short first-visit page that explains what happens when you arrive, who greets you and what to bring lowers the barrier more than any discount.
The schedule has to be right
Few things put people off faster than showing up for a class listed online and finding out it was dropped a month ago. The schedule is the most visited page on a gym website, and the first one to go stale when the person changing classes isn't the person who runs the site.
So I set it up for you to edit from a simple admin page: class, day, time, coach and capacity. Members see it on their phone, filtered by activity (strength, HIIT, indoor cycling, yoga), and know exactly where to go.
What a gym website needs
- A class schedule you can filter by activity, day and coach, that reads well on a phone.
- Memberships explained: unlimited, class packs, combos, and what each one includes.
- A free trial booked in two steps: pick a class, leave a name and phone number.
- A first-visit page: what to bring, how check-in works, and any waiver or health form needed.
- Coaches with a photo and what they teach, so people know who'll be training them.
- Hours, location and a WhatsApp or text link visible on the first screen.
Free trials that don't get lost in a chat
Lots of gyms offer a free class but handle it by message: When do you want to come? Which class? What time? Interested people drop off in all that back and forth. With booking on the site, they pick the class and time, and you get everything in one go, ready to confirm.
A reminder the day before means more people actually show up. And if you run ads for the new year rush or back-to-school season, send that traffic to a page built for it. I explain why in landing pages for ad campaigns.
Bookings, payments and reminders in one place
In a different line of business, I built the website for Mecohue, a pet shop with a vet clinic and grooming near Buenos Aires: catalog, services and booking over WhatsApp. Behind it there's an internal system with a cash register, appointments and one-tap WhatsApp reminders.
A gym works in a similar way: the website brings people in and the system handles the inside (who checked in, who paid, whose membership is about to expire). For that side, see my posts on gym membership software and on when a gym app makes sense.
See the Mecohue projectMessaging, with context
Whether your members text, WhatsApp or DM you, it helps when the first message arrives with context: I'd like to try HIIT on Tuesday at 7 p.m. A WhatsApp button that pre-fills the text based on the page someone is on saves you questions and lets you reply fast.
I work on my own, remotely from Buenos Aires (UTC−3), with video calls and progress you can check through a link, in English or Spanish. I quote each project separately.
Frequently asked questions
Should I publish membership prices?
That's up to each gym. Some show them to filter inquiries; others explain the plans and leave pricing for a chat or the front desk. What matters is that people understand what each plan includes before they ask.
Does the website replace my membership software?
No, they're two different things that can work together. The website gets you found and gets people to try a class; the software handles billing, check-ins and attendance. If we connect them, a trial booked on the site shows up straight in your schedule.
Can I change the class schedule myself?
Yes. You edit it from an admin page: add a class, swap a coach or cancel a time slot, and the website updates right away. You don't need me for that.
Does this work for a small boutique studio?
Yes, and that's often where it shows the most. In a small studio every open spot counts, and a clear site with trial booking helps fill them without spending the day answering messages.
If you run a gym or a fitness studio and want your website to bring people in for a trial, message me on WhatsApp at +54 9 11 6193-3176 or email contacto@facundocampo.com.ar. Tell me what classes you offer and how you sign up new members today.